Live across the United States — the largest solar-native sidewalk media network in the country.
The neighborhood news feed · Solar-native DOOH
Outdoor advertising, off the grid.
Full-color sidewalk media, programmatic from day one, installed in 30 minutes. The first DOOH network that goes wherever there's sun, not wherever there's a trench.
Faneuil Hall · Boston 
St. Mary's · newsfeed 
Brookline · advertiser NEW · AVAILABLE NOW ZerOOH · sidewalk reference The flagship · Available now Meet ZerOOH.
Meet ZerOOH.
75 inches.
Full color.
Zero carbon.
The world's first 75-inch full-color zero-carbon street platform. Sidewalk hardware built to look like it belongs there, deployed fast enough to change the economics of outdoor media. Solar by default. Programmatic from the first install.
- Display
- 75-inch full color
- Power
- 100% solar + battery
- Connectivity
- LTE up to 500 mbps
- Install
- 30 minutes, four bolts
Soofa by the numbers
A real network, growing every quarter.
Annual delivered impressions, sensor-measured per corridor and audited for ad-side reporting.
From pallet on the sidewalk to powered-on. Four bolts, no construction trade required.
Operational CO₂ across the entire network. Audit-ready reporting for ESG-mandated budgets.
Soofa Sign · Eastvale, CA Already live · 40+ markets Soofa Sign.
Soofa Sign.
The neighborhood
news feed.
The original. 42-inch e-paper, ultra-low-power, sunlight-readable. Sensor-equipped for foot-traffic measurement and ideal for hyperlocal community messaging at neighborhood scale. Already deployed across 40+ U.S. markets.
- Display
- 42-inch e-paper
- Power
- 100% solar + battery
- Sensors
- MAC + BLE foot-traffic
- Install
- Under one hour
The leap Wired DOOH was built for grids.
Wired DOOH was built for grids.
Soofa was built for sidewalks.
Every other outdoor ad network depends on trenching, conduit, and a utility tie-in. Soofa eliminates all three. That's not a feature — that's a different deployment model.
Off the grid, on by sundown.
100% solar with battery backup. No utility coordination. No grid-tie. No power bill. Soofa runs in places no wired competitor can reach — at any price.
Installed in 30 minutes. Moved in 45.
Four bolts into existing concrete. No trenching, no conduit, no construction crew. Stand up a permanent corridor — or a single weekend pop-up.
Programmatic from the first sign.
Live on the major DSPs from day one. Real-time delivery, MAC/BLE measurement, day-parting, and audited net-zero attribution for ESG-mandated budgets.
Built on three things
Smart. Social. Sustainable.
The reason Soofa works for cities and brands at the same time. Same hardware, same software, three commitments.
Smart
Programmatic, sensor-equipped, API-first.
Real-time content, audience measurement, and integration into the platforms cities and brands already use.
Social
The neighborhood news feed.
Local content alongside paid media: events, transit, polls, alerts, small-business spots, community art.
Sustainable
Net zero, audit ready.
100% solar power, no construction emissions, carbon-disclosure-grade reporting for advertisers and host cities.
The neighborhood news feed
What's on the screen.
Soofa is the only sidewalk-scale platform that mixes paid media with community content as a feature, not an afterthought. Six content types ride on the same surface that runs the ads.
Tonight, this weekend, this month.
Local event listings curated by city or BID staff. Concert nights, farmers markets, community festivals.
"Tonight at 8 — East Atlanta Strut · 11am-9pm"
When the next bus is coming.
Real-time public transit, bike-share, and micro-mobility info pulled from city APIs.
"Bus 39 · 4 min · Forest Hills"
Civic input on the sidewalk.
Weekly polls, ARPA budget questions, public-realm surveys. Brookline used these to shape sidewalk priorities.
What residents need to know.
Weather alerts, air-quality notices, public-health updates, parking advisories.
"Air quality: moderate · update at 2pm"
Small businesses on the feed.
LocalSpot reserves a templated free or low-cost ad slot for neighborhood businesses on every screen.
Local artists, curated rotations.
Open call for creators in every Soofa market. Selected work runs alongside ads and community content.
Two sides of the network One platform.
One platform.
Two ways in.
Brands buy sidewalk-scale media. Cities, BIDs, campuses, and property owners host the signs that make it inventory. Pick the side you're on.
For advertisers · agencies · DSPs Buy media on Soofa.
Programmatic sidewalk inventory in 40+ markets. Hyperlocal targeting, real-time delivery, audited net-zero impressions for ESG-mandated budgets.
- Direct buy or via Vistar, Place Exchange, Broadsign
- Day-parting, frequency caps, geo & venue targeting
- MAC/BLE-based impression measurement
- Carbon-disclosure-grade reporting (CSRD, SB 253)
For cities · BIDs · campuses · property owners Host Soofa where you need it most.
Real-time community messaging, wayfinding, transit, and local content — funded entirely by advertising. No infrastructure cost. No construction.
- Plug-and-play API, RSS, and CMS integrations
- Pedestrian Trend Tracker foot-traffic analytics
- Permits as street furniture, not signage
- Repositionable; movable to where the audience is
How brands buy
Six advertising formats on one network.
Same media platform, different commercial mechanics. Pick the format that fits the campaign — or combine them.
Full-screen full color.
75-inch DOOH-grade digital ad surface on the new ZerOOH platform. Real-time creative refresh, day-parting, frequency caps.
Custom-wrapped Soofa Signs.
Be the face of the neighborhood news feed in your key markets. Static physical wraps for sustained brand presence.
Own a district.
Co-branded content, custom wayfinding, exclusive ad rights for a defined corridor or BID. Long-term partnership pricing.
Buy via your DSP.
Vistar, Place Exchange, Broadsign, Hivestack. Plan inside your existing programmatic stack, deliver to Soofa inventory.
Hyperlocal at small-biz pricing.
Templated low-cost campaigns reserved for neighborhood businesses, nonprofits, and community organizations. One corridor at a time.
Stand up a corridor for a weekend.
Festivals, conferences, marathon routes, civic activations. Repositionable inventory the only DOOH platform can deliver.
Programs on Soofa
Three product lines on one platform.
Named programs that ride on the same hardware: data for cities, low-cost reach for local businesses, and creative space for the neighborhood.
Pedestrian Trend Tracker
Foot-traffic analytics for cities and CRE.
On-demand pedestrian data per corridor. Brookline used it to redesign sidewalk priorities; retail real estate uses it to underwrite leases.
Used by 12+ municipalities LocalSpotHyperlocal ad slots for neighborhood businesses.
Templated, low-cost campaigns reserved for small businesses and nonprofits. Live in days, priced for one corridor at a time.
Self-serve via /book-now #ArtOnSoofaLocal artists on the neighborhood news feed.
Open submissions from local creators. Curated rotations on host-city signs. The community-content layer that funds itself.
Open call · rolling Where Soofa lives Anywhere wired DOOH
Anywhere wired DOOH
can't go.
Six use-case patterns covering most of the host pipeline. Same install, same hardware — different audience.
Downtown / BID
Activate a downtown corridor.
Real-time events, transit, and local-business promotion across a managed district. Funded by ad revenue, branded to the BID.
Mid-market cities
Smart-city signage that fits the budget.
For the 1,000+ cities priced out of legacy kiosk programs. No capital cost, ad-revenue share, on-street in weeks.
Parks & campuses
Solar means no electrical work in protected landscapes.
Quad-by-quad campus signage, park information, conservation-area wayfinding.
Retail real estate
Make the sidewalk part of the property.
For mall operators, lifestyle centers, and high-street landlords. Tenant promotion, wayfinding, and a new ad-revenue line item.
Civic communications
The neighborhood news feed, made real.
Schedules, alerts, polls, public-health updates, civic events. The same surface that runs paid media also runs the neighborhood.
Events & pop-ups
Stand up a corridor, then take it down.
Festivals, conferences, civic events. Repositionable signs deploy for a weekend or a season — the only DOOH inventory that can.
Soofa vs wired DOOH
Why "solar-native" is a category, not a feature.
Wired DOOH was built around the substation. Soofa was built around the sidewalk. The deployment math is fundamentally different.
| Wired DOOH | Soofa | |
|---|---|---|
| Power | Grid tie-in required | 100% solar with battery backup |
| Site preparation | Trenching, conduit, utility coordination | Four bolts into existing concrete |
| Time from approval to live | 6–12 months | 2–6 weeks |
| Installation window | Multi-day construction project | 30 minutes |
| Repositionable | No — permanent footprint | Yes — movable in 45 minutes |
| Operating carbon | Grid-rate emissions | Net zero, audit-ready |
| Permitting class | Outdoor signage / construction | Street furniture in most jurisdictions |
| Programmatic inventory | Often direct-only | Live on Vistar, Place Exchange, Broadsign |
The hardware
Two signs. One platform. Same install.
Both sit on the same software stack, run on the same solar system, and install with the same four bolts. Pick the format that fits the corridor.
75-inch full-color, zero-carbon street kiosk.
The flagship. DOOH-grade ad surface, solar-powered, zero-emission, programmatic out of the box. Available now across the Soofa network.
Display
75-inch full color, front-lit
Power
100% solar + battery
Connectivity
LTE up to 500 mbps
Install
30 minutes, four bolts
42-inch e-paper community board.
The original. Live in 40+ markets. Ultra-low-power, sensor-equipped, ideal for hyperlocal community messaging at neighborhood scale.
Display
42-inch e-paper, sunlight-readable
Power
100% solar + battery
Sensors
MAC + BLE foot-traffic
Install
Under one hour
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