Primary sell-side. Largest programmatic DOOH supply network in North America.
Buy media · Programmatic
Buy Soofa where you already buy media.
Soofa inventory is live across the major programmatic DOOH exchanges and DSPs. Plan, target, and measure inside the platforms your team uses today.
Brookline · advertiser 
Faneuil Hall · sponsorship 
Atlanta · activation DSP partners
Live on every exchange that matters.
Second sell-side integration. Strong agency penetration across enterprise media plans.
Direct campaign management + programmatic distribution. Soofa inventory bookable inside Broadsign Direct.
Demand-side. Now part of Perion. Available alongside Vistar and Place Exchange supply.
Available via Place Exchange supply integration.
Mobile-DOOH cross-screen activation supported.
How programmatic works on Soofa
Same as your existing DOOH workflow. Different inventory.
No new platform to learn. Plan in your DSP, deliver to Soofa, measure with the same tools you already use plus our sensor data.
- 01 Step 1
Plan in your DSP
Build the campaign in Vistar, The Trade Desk, Hivestack, or Broadsign with your usual targeting, day-parting, frequency caps.
- 02 Step 2
Target Soofa supply
Filter inventory to Soofa or to specific markets, venue types, ZerOOH or Soofa Sign formats. Direct deals via Broadsign also available.
- 03 Step 3
Real-time delivery
Creative pushes to the network. Each impression sensor-measured at the corridor with MAC + BLE; reports flow back through your DSP.
- 04 Step 4
Net-zero attribution
Post-flight you get standard DSP reporting plus Soofa's CSRD / SB 253 / SB 261 net-zero impression attribution layer.
Creative specs
Format requirements at a glance.
Submitting via DSP — your account team can usually pre-fill these. Submitting direct — we accept files in any of the standard DOOH containers below.
1080×1920 (portrait).
Full color, full-bleed. Static or video. MP4 / WebM / MOV / JPG / PNG accepted.
8s default · 6–15s programmatic
1200×825 (portrait).
E-paper templated. Static only. JPG / PNG. Soofa CMS templates available for LocalSpot.
Refresh: scheduled, ~5min cycle
Custom dimensions.
Static physical wrap on the chassis. Production-ready PDF, AI, or EPS at 100% scale.
PMP, PG, open exchange.
Private marketplace deals available with min-spend tiers; programmatic guaranteed available with line-item pricing.
Multi-corridor takeover.
Co-branded content, custom wayfinding, exclusive ad rights. Quote on request.
Activation pricing.
Repositionable inventory deployed for a weekend or season — separate scope-of-work pricing.
Soofa programmatic vs traditional DOOH programmatic
What changes when the supply is solar-native.
Programmatic DOOH workflow stays the same. The supply you're buying changes.
| Traditional programmatic DOOH | Soofa programmatic | |
|---|---|---|
| Inventory tier | Mostly grid-tied digital boards | Sidewalk-scale ZerOOH + Soofa Sign |
| Audience scale | High reach, low frequency | Lower reach, higher frequency, hyperlocal |
| Carbon footprint | Grid-rate emissions per impression | Net zero, audit-ready |
| Measurement | Estimated viewership | MAC + BLE sensor-measured |
| Pop-up flexibility | Multi-month build to add inventory | New inventory live in 2–6 weeks |
| ESG reporting | Optional add-on | Default — CSRD / SB 253 ready |
Net-zero attribution
Audit-ready impressions, no extra workflow.
Every impression on Soofa reports back to your DSP with a sensor-measured count plus a Soofa-issued net-zero attribution record. Methodology aligned with the Greenhouse Gas Protocol; reports format cleanly into CSRD, SB 253, and SB 261 disclosures.
Net-zero · ESG-mandated budgets Start a programmatic flight