Soofa funds hardware, install, software, ops. Hosts get content control without the procurement.
Host Soofa · Cities & BIDs
Smart-city signage that fits the budget.
No capital cost. No construction. Real-time community comms, audit-ready foot-traffic data, and an ad-revenue share back to the host. Already deployed in 40+ U.S. municipalities.
Faneuil Hall · BID 
St. Mary's · civic 
Eastvale · public spaces What hosting unlocks
Three things every host gets.
From inquiry to powered-on. Permits as street furniture in most jurisdictions.
100% solar with battery backup. Audit-ready ESG reporting for the city or BID's own disclosure.
Three pillars for cities
Why municipal partners pick Soofa.
Information access at the sidewalk.
Public-health alerts, transit info, civic event listings, polls — visible to anyone walking past, no smartphone or login required.
Pedestrian Trend Tracker dashboard.
On-demand foot-traffic analytics per corridor. Brookline used it to redesign sidewalk priorities; CRE uses it to underwrite leases.
Ad-revenue share back to the host.
Soofa funds the network through advertising and shares revenue with the host. No media-sales team required on your side.
From inquiry to live
Four steps. Two to six weeks.
The deployment math is what makes hosting Soofa different from procuring legacy kiosk programs. No capital project. No construction RFP.
- 01 Week 1
Inquiry + scoping
We confirm sites, deployment scope, content priorities, and revenue-share terms. No legal commitment until site survey is approved.
- 02 Week 1–2
Site survey + permit
Soofa staff inspects each site for fitment and sun exposure. Permit-as-street-furniture filed with the local jurisdiction.
- 03 Week 2–4
Hardware + install
Hardware ships from inventory or manufactures-to-order. Two-person crew installs each unit in 30 minutes (ZerOOH) or under an hour (Soofa Sign).
- 04 Week 4–6
Content + go-live
City CMS access provisioned. First content scheduled. Network monitoring active. First quarterly revenue-share report.
Permitting class
Street furniture, not signage.
Soofa's solar-only, non-anchored hardware classifies as street furniture in most U.S. jurisdictions — cutting permit timelines from months to weeks. We work with city legal teams to confirm classification before site survey, and provide sample ordinance language for jurisdictions that haven't ruled yet.
Eastvale, CA · public spaces Sample content the city controls
Six content layers your team manages.
The neighborhood news feed lives next to the ads that fund it. The city or BID controls the editorial half through a CMS — Soofa handles the ad half.
Public events the city wants to amplify.
Town meetings, library programming, parks events, public hearings — all on-screen, all updated through the CMS.
Real-time bus, rail, micro-mobility.
Pulled from city APIs and overlaid on the screen. No additional data licensing required.
Polls, surveys, ARPA budget questions.
Run weekly. Brookline used these to shape sidewalk redesign decisions.
Public-health and safety updates.
Air-quality notices, weather warnings, parking advisories, public-health announcements.
LocalSpot for neighborhood businesses.
Reserved free or low-cost ad slots for community businesses and nonprofits. Funded by Soofa's ad model, brand-controlled by the city.
Local artists on the screen.
Open call submissions from creators in the city. Curated rotations selected with city input.
From a host city
Soofa let us stand up neighborhood-scale digital signage without breaking ground or breaking the budget. Live in weeks, repositionable in an afternoon.
[Director of Public Realm — host city quote, to be sourced] Town of Brookline · Soofa Sign network · 2024