How it works
Every Soofa Sign carries MAC and BLE sensors. We anonymize device identifiers within 24 hours and aggregate the data by corridor. Cities and commercial real estate operators access on-demand reports through a web dashboard.
What it measures
- Pedestrian counts by hour, day, and week
- Dwell time at corridor scale
- Direction of travel
- Returning vs. unique visits (anonymized)
Used by
The Town of Brookline used Pedestrian Trend Tracker data to redesign sidewalk priorities in their downtown corridor. Retail real estate operators use it to underwrite leases and benchmark high-street footprints.
Privacy
No cameras. No personal identifiers retained. Aggregated foot-traffic only.