Soofa funds hardware, install, software, operations.
Host Soofa · Property owners
Make the sidewalk part of the property.
For mall operators, lifestyle centers, BIDs, and high-street landlords. Soofa funds and operates; you control the content priorities and share in the ad revenue.
Brookline · retail 
Faneuil Hall · BID 
Mixed-use · main street The deal at a glance
What property hosts get.
Single-point install. No trenching, no power tie-in, no permanent ground works.
Ongoing share of ad revenue from inventory placed on your property.
Repositionable between sites if leasing or layouts change.
Why property hosts pick Soofa
Three lines on the lease summary.
Promote your tenants.
Tenant directory, current promotions, dining hours, store events. The same surface that runs paid media also amplifies your tenant mix.
Pedestrian Trend Tracker data.
On-demand corridor-level foot-traffic by hour and day of week. Use it to underwrite leases, set hours, time activations.
Ad share with no media-sales lift.
Soofa runs the demand side, you share in the supply. No media-sales team required, no campaign approvals from your end.
Property types we work with
Six host patterns.
The economics work across most pedestrian-priority property types. If you're not on this list, we probably still work — talk to us.
Outdoor mall + retail destinations.
Tenant promotion, wayfinding, dwell-time content. Ad share funds beyond what indoor digital signage can.
Business Improvement Districts.
Co-branded BID identity, member promotion, district event calendar.
Stations and stops with retail next door.
Capture commuter dwell. Soofa runs schedules + retail content on the same screen.
Residential + retail + plaza.
Resident-facing content (community calendar, building updates) plus retail amenities.
Stadium districts, theater rows.
Pre/post-event content, sponsor takeovers, surge pricing for activation windows.
Corporate plazas with public access.
Tenant amenities, transit, food-truck schedules, building-services updates.
Property + Pedestrian Trend Tracker
Foot-traffic data across your portfolio.
Every Soofa carries MAC + BLE sensors. Hosts get an on-demand dashboard with hour-by-hour, day-of-week pedestrian patterns at each location. CRE underwriters use the same data Brookline used to redesign their sidewalks — to set leases, time renovations, and benchmark high-street performance.
Pedestrian Trend Tracker · CRE