Two-person crew, four bolts. Same install spec as a permanent corridor.
Host Soofa · Events & pop-ups
Stand up a corridor for a weekend.
Festivals, conferences, marathons, civic activations. Soofa is the only DOOH platform that can deploy and disappear on event timelines — repositionable in 45 minutes between sites, no construction touch.
East Atlanta · festival 
Faneuil Hall · sponsorship 
BID · activation Pop-up advantage
Why repositionable matters.
Between sites. Take it down in the morning, redeploy by lunch.
No generator, no power-tie-in, no permit for temporary electrical.
Both formats deploy on the same kit. Mix per activation.
Three things events get
What hosting Soofa unlocks for activations.
Sellable corridor inventory.
Repositionable units lit up just for the event create exclusive sponsor placements that don't exist on permanent inventory.
Real-time content control.
Schedule changes, rain delays, surge notes — pushed to all units in real time. Same CMS as permanent host deployments.
Net-zero activation.
Solar-only operations means the activation books cleanly into the event's sustainability disclosure.
Event types we work with
Six activation patterns.
Repositionable solar-native inventory unlocks event categories that wired DOOH literally cannot serve. If your activation is on this list, the deployment math probably works.
Multi-block weekend takeovers.
East Atlanta Strut–style events, food festivals, neighborhood block parties. Brand the corridor for two days, take it down Monday.
Course wayfinding + sponsor inventory.
Mile markers, water-station pointers, sponsor takeovers along the course. Reposition between waves.
Stadium-adjacent sponsor surfaces.
Pre/post-game sponsor content, fan engagement, transit guidance. Same hardware as Patriots-style sidewalk sponsorship deployments.
Convention-center spillover.
Wayfinding from hotels to venue, sponsor amplification along the walk, evening-program reminders.
Retail activation surrounds.
Direct foot traffic to the pop-up itself, then into the surrounding retail. Layer LocalSpot for neighbor businesses.
Polling sites, pride, summer programs.
Civic moments where the city wants to show up at the sidewalk for a defined window without procuring permanent infrastructure.
Activation-grade flexibility
Take it down in 45 minutes.
Two-person crew, four bolts out, palletize, transport. Same hardware redeploys to the next activation or returns to inventory. Wired DOOH was built for permanence — Soofa was built for activation timelines.
East Atlanta Strut · event