Full color, front-lit, sunlight-readable. Engineered for outdoor visibility from daylight through night.
Product · ZerOOH · NEW · AVAILABLE NOW
The 75-inch full-color zero-carbon street platform.
Sidewalk hardware built to look like it belongs there, and to deploy fast enough to change the economics of outdoor media. Solar by default. Programmatic from the first install.
Faneuil Hall · Boston 
Brookline · advertiser 
St. Mary's · newsfeed Available now ZerOOH · sidewalk reference Why ZerOOH matters
The first DOOH-grade ad surface that doesn't need a trench.
Wired DOOH was built around the substation. ZerOOH was built around the sidewalk. Same advertising-grade brightness and color as a billboard. None of the construction. Live in 2–6 weeks instead of 6–12 months. Net-zero from day one.
- Display
- 75-inch full color, front-lit
- Power
- 100% solar + battery
- Connectivity
- LTE up to 500 mbps
- Install
- 30 minutes, four bolts
Core specs
What's inside.
100% solar with battery backup. Zero grid tie-in. Zero operational carbon. Runs anywhere there's sun.
Up to 500 mbps transmit/receive. Real-time content publishing and remote diagnostics.
Anonymized device-presence sensors for impression measurement and Pedestrian Trend Tracker analytics.
24/7 monitored performance target. Sensor-instrumented diagnostics report continuously to operations.
Four bolts into existing concrete. No trenching. No conduit. No construction crew. Permanent or pop-up.
From contract to powered-on
Two to six weeks. Not six to twelve months.
Solar-native hardware permits as street furniture in most jurisdictions. The deployment math is fundamentally different from wired DOOH.
- 01 Day 1–3
Site survey
We confirm fitment, sun exposure, sidewalk geometry, and the local permit class. Most cities allow Soofa as street furniture.
- 02 Day 4–14
Permit + ship
Soofa files the permit, manufactures or pulls from inventory, and ships hardware to the site. No trenching coordination.
- 03 Day 15
Install in 30 min
Two-person crew, four bolts into existing concrete. No grid tie-in, no conduit, no construction trade required.
- 04 Day 16+
Powered-on
Solar charges the battery, LTE comes online, content publishes from the CMS. Programmatic inventory goes live.
The neighborhood news feed
What's on the screen.
ZerOOH carries the same community-content layer that runs on the entire Soofa network — alongside paid media, not in place of it.
Tonight, this weekend, this month.
Local event listings curated by city or BID staff. Concert nights, farmers markets, community festivals.
"Tonight at 8 — East Atlanta Strut · 11am-9pm"
When the next bus is coming.
Real-time public transit, bike-share, and micro-mobility info pulled from city APIs.
"Bus 39 · 4 min · Forest Hills"
Civic input on the sidewalk.
Weekly polls, ARPA budget questions, public-realm surveys. Brookline used these to shape sidewalk priorities.
What residents need to know.
Weather alerts, air-quality notices, public-health updates, parking advisories.
"Air quality: moderate · update at 2pm"
Small businesses on the feed.
LocalSpot reserves a templated free or low-cost ad slot for neighborhood businesses on every screen.
Local artists, curated rotations.
Open call for creators in every Soofa market. Selected work runs alongside ads and community content.
Creative formats on ZerOOH
How brands buy the 75-inch surface.
DOOH-grade ad real estate, sized and timed however your campaign needs. Direct or programmatic, full-screen or co-branded with community content.
75-inch DOOH ad surface.
Full-color, full-bleed video or static. Real-time creative refresh, day-parting, frequency caps, geo + venue targeting.
Custom-wrapped hardware.
Wrap the ZerOOH chassis itself in your brand colors. Static physical wraps for sustained brand presence beyond the digital surface.
Own a district.
Co-branded content, custom wayfinding, exclusive ad rights for a defined corridor or BID. Long-term partnership pricing.
Buy via your DSP.
Vistar, Place Exchange, Broadsign, Hivestack. Plan inside your existing programmatic stack, deliver to ZerOOH inventory.
Hyperlocal at small-biz pricing.
Templated low-cost campaigns reserved for neighborhood businesses, nonprofits, and community organizations. One corridor at a time.
Stand up a corridor for a weekend.
Festivals, conferences, marathon routes, civic activations. Repositionable inventory the only DOOH platform can deliver.
ZerOOH vs Legacy
Why the product leap matters technically and commercially.
| Legacy outdoor platforms | Soofa ZerOOH | |
|---|---|---|
| Installation | Construction-heavy timeline | 30 minutes |
| Power | Wired infrastructure required | Solar + battery backup |
| Infrastructure | Trenching, conduit, utility coordination | No construction, no conduit |
| Time to live | 6–12 months | 2–6 weeks |
| Repositionable | No — permanent footprint | Yes — movable in 45 minutes |
| Operating carbon | Grid-rate emissions | Net zero, audit-ready |
| Permitting class | Outdoor signage / construction | Street furniture in most jurisdictions |
| Inventory access | Often direct-only | Vistar · Place Exchange · Broadsign |
Where it lives
Four scenarios where ZerOOH fits.
Urban no-trench zones
Brick streets, historic districts, plazas.
Deploy where construction-heavy outdoor formats stall out.
Transit-rich districts
Where people already walk.
Bus stops, rail-adjacent corridors, micro-mobility hubs.
Retail real estate
Make the sidewalk part of the property.
Mall operators, lifestyle centers, BIDs, high-street landlords.
Temporary activations
Stand up a corridor, then take it down.
Festivals, conferences, civic events.
Now available · 40+ markets
Bring ZerOOH to your market.
ZerOOH is shipping today across the existing Soofa network — Boston (Faneuil Hall, Seaport, Longwood), Cambridge, Brookline, Somerville, Atlanta, Miami, and more. New markets onboard in 2–6 weeks from contract. Talk to us about yours.
Available across the Soofa network