MAC + BLE device-presence pings.
Anonymized device counts in a defined radius around each kiosk. Aggregated within 24 hours, retained as corridor-level totals.
Buy media · Measurement
Sensor-measured. Audit-ready. ESG-grade.
Every Soofa carries MAC and BLE sensors. Every impression reports a measured device-presence count plus a net-zero attribution record. Same workflow as your usual DOOH measurement, with a sensor-grade audit trail underneath.
Brookline · Pedestrian Trend Tracker 
Brookline · advertiser KPIs 
Park · ambient sensing Three signals
What we measure, how we measure it.
Direction, dwell, return rate.
Sensor sequencing detects direction of travel, dwell duration, and (anonymized) return-visit patterns at the corridor scale.
Net-zero impression record.
Every served impression gets a Soofa-issued attribution record with carbon accounting. Plugs directly into CSRD / SB 253 / SB 261 reporting.
Measurement at a glance
By the numbers.
Both signal types per kiosk for redundancy and demographic-free counting.
Raw device IDs hashed and aggregated within 24 hours; raw signals never persist.
Aggregated corridor-level data retained for trend analysis. No personal identifiers.
Soofa hardware ships without cameras. By design.
What you get back
Reports that drop into your stack.
Every campaign returns three layers of data. Pull whichever your team needs into your DSP, measurement vendor, or ESG report.
Was the creative on-screen?
Per-spot delivery confirmation, cross-checked against device-presence at the moment of play. Standard DOOH proof of play, sensor-grade.
Who walked past?
Pedestrian count, direction, dwell time at each corridor — broken out by hour, day-of-week, and daypart.
Did the creative work?
Lift studies, A/B variant testing, frequency-cap reporting. Soofa's sensor data feeds into your existing brand-lift methodology.
Carbon-disclosure ready.
Per-impression net-zero record with methodology notes. Pre-formatted for CSRD, California SB 253, and SB 261 disclosures.
Ongoing corridor analytics.
On-demand foot-traffic dashboard for cities and CRE. Updated continuously, accessible via the Soofa partner portal.
Bespoke study scopes.
For larger campaigns, Soofa's analytics team can run custom segmentation, audience modeling, or paired-corridor studies.
Privacy-first
No cameras, no PII. By design.
Soofa hardware ships without cameras. We measure with MAC and BLE pings — anonymized device-presence signals only. Raw identifiers hash within 24 hours and aggregate to corridor-level counts. The system was designed to satisfy the strictest municipal privacy ordinances; production deployments include a per-city Privacy Impact Assessment on request.
No cameras · MAC + BLE only Sample reports