Live across the United States.
For advertisers · agencies · DSPs
Hyperlocal sidewalk media at programmatic speed.
40+ markets, programmatic from day one, audited net-zero attribution for ESG-mandated budgets. Buy direct or via Vistar, Place Exchange, and Broadsign.
Brookline · advertiser 
Faneuil Hall · sponsorship 
East Atlanta · campaign By the numbers
A real ad network.
Annual delivered, sensor-measured.
National, regional, and local advertisers.
Sensor-monitored, real-time diagnostics.
Three things you can't get elsewhere
Inventory. Targeting. Attribution.
Where wired DOOH can't go.
Sidewalk-scale media in pedestrian corridors. ZerOOH and Soofa Sign formats, both programmatic out of the box.
Hyperlocal at the corridor.
Day-parting, frequency caps, geo and venue targeting. Plug into your DSP of choice or buy direct.
Audit-ready net zero.
Carbon-disclosure-grade reporting (CSRD, SB 253). MAC and BLE measurement. Real-time campaign delivery proof.
Campaign types
Six ways brands use Soofa.
From always-on national to weekend pop-up. The same ad platform handles them all.
Always-on national
Sustained reach in pedestrian markets.
National brand presence on sidewalk-scale inventory across 40+ markets. Frequency-capped, day-parted, cleanly attributed.
Hyperlocal launch
New-store / new-market activation.
Surround a single corridor for two weeks at launch. Faster than buying a billboard. More accountable than a flyer.
Sponsorship
Brand the streetscape.
Custom vinyl wraps + dynamic content. Surround a venue or district with co-branded creative.
Programmatic
Buy via your DSP.
Vistar, Place Exchange, Broadsign, Hivestack. Plan in your DSP, deliver to Soofa inventory, measure with MAC/BLE.
Event activation
Stand up a corridor for a weekend.
Festivals, conferences, marathon routes. Repositionable inventory that no other DOOH platform can deliver.
Civic / nonprofit
LocalSpot for cause campaigns.
Templated low-cost ad slots reserved for community orgs and nonprofits. Live in days at corridor scale.
ESG-grade attribution
Net-zero impressions, audit-ready.
Every impression delivered with zero operational carbon. Methodology aligned with the Greenhouse Gas Protocol. Reports formatted for CSRD and California SB 253 / SB 261 disclosure.
Net zero · ESG-mandated budgets Soofa vs wired DOOH
Why solar-native inventory is different.
| Wired DOOH | Soofa | |
|---|---|---|
| Inventory locations | Grid-tied, permanent footprint | Sidewalk-scale, repositionable |
| Programmatic ready | Often direct-only | Vistar · Place Exchange · Broadsign · Hivestack |
| Measurement | Estimated viewership | MAC + BLE sensor-measured |
| ESG attribution | Grid-rate emissions | Net zero, audit-ready |
| Pop-up flexibility | Multi-month build | Repositionable in 45 minutes |