Live across the United States — the largest solar-native sidewalk media network in the country.
The neighborhood news feed · Solar-native DOOH
Outdoor advertising, off the grid.
Full-color sidewalk media, programmatic from day one, installed in 30 minutes. The first DOOH network that goes wherever there's sun, not wherever there's a trench.
Faneuil Hall · Boston 
St. Mary's · newsfeed 
Brookline · advertiser Soofa by the numbers
A real network, growing every quarter.
Annual delivered impressions, sensor-measured per corridor and audited for ad-side reporting.
From pallet on the sidewalk to powered-on. Four bolts, no construction trade required.
Operational CO₂ across the entire network. Audit-ready reporting for ESG-mandated budgets.
The leap Wired DOOH was built for grids.
Wired DOOH was built for grids.
Soofa was built for sidewalks.
Every other outdoor ad network depends on trenching, conduit, and a utility tie-in. Soofa eliminates all three. That's not a feature — that's a different deployment model.
Off the grid, on by sundown.
100% solar with battery backup. No utility coordination. No grid-tie. No power bill. Soofa runs in places no wired competitor can reach — at any price.
Installed in 30 minutes. Moved in 45.
Four bolts into existing concrete. No trenching, no conduit, no construction crew. Stand up a permanent corridor — or a single weekend pop-up.
Programmatic from the first sign.
Live on the major DSPs from day one. Real-time delivery, MAC/BLE measurement, day-parting, and audited net-zero attribution for ESG-mandated budgets.
Built on three things
Smart. Social. Sustainable.
The reason Soofa works for cities and brands at the same time. Same hardware, same software, three commitments.
Smart
Programmatic, sensor-equipped, API-first.
Real-time content, audience measurement, and integration into the platforms cities and brands already use.
Social
The neighborhood news feed.
Local content alongside paid media: events, transit, polls, alerts, small-business spots, community art.
Sustainable
Net zero, audit ready.
100% solar power, no construction emissions, carbon-disclosure-grade reporting for advertisers and host cities.
Two sides of the network One platform.
One platform.
Two ways in.
Brands buy sidewalk-scale media. Cities, BIDs, campuses, and property owners host the signs that make it inventory. Pick the side you're on.
For advertisers · agencies · DSPs Buy media on Soofa.
Programmatic sidewalk inventory in 40+ markets. Hyperlocal targeting, real-time delivery, audited net-zero impressions for ESG-mandated budgets.
- Direct buy or via Vistar, Place Exchange, Broadsign
- Day-parting, frequency caps, geo & venue targeting
- MAC/BLE-based impression measurement
- Carbon-disclosure-grade reporting (CSRD, SB 253)
For cities · BIDs · campuses · property owners Host Soofa where you need it most.
Real-time community messaging, wayfinding, transit, and local content — funded entirely by advertising. No infrastructure cost. No construction.
- Plug-and-play API, RSS, and CMS integrations
- Pedestrian Trend Tracker foot-traffic analytics
- Permits as street furniture, not signage
- Repositionable; movable to where the audience is
Owned positioning · since 2014 The neighborhood
The neighborhood
news feed for
smart cities.
Soofa is the only sidewalk-scale platform that mixes paid media with local content as a feature, not an afterthought. Events, transit, polls, alerts, and small-business spots live alongside the ads that fund them.
East Atlanta · neighborhood content From a host city
Soofa let us stand up neighborhood-scale digital signage without breaking ground or breaking the budget. Live in weeks, repositionable in an afternoon.
[Director of Public Realm — host city quote, to be sourced] Town of Brookline · Soofa Sign network · 2024
Programs on Soofa
Three product lines on one platform.
Named programs that ride on the same hardware: data for cities, low-cost reach for local businesses, and creative space for the neighborhood.
Pedestrian Trend Tracker
Foot-traffic analytics for cities and CRE.
On-demand pedestrian data per corridor. Brookline used it to redesign sidewalk priorities; retail real estate uses it to underwrite leases.
Used by 12+ municipalities LocalSpotHyperlocal ad slots for neighborhood businesses.
Templated, low-cost campaigns reserved for small businesses and nonprofits. Live in days, priced for one corridor at a time.
Self-serve via /book-now #ArtOnSoofaLocal artists on the neighborhood news feed.
Open submissions from local creators. Curated rotations on host-city signs. The community-content layer that funds itself.
Open call · rolling Where Soofa lives Anywhere wired DOOH
Anywhere wired DOOH
can't go.
Six use-case patterns covering most of the host pipeline. Same install, same hardware — different audience.
Downtown / BID
Activate a downtown corridor.
Real-time events, transit, and local-business promotion across a managed district.
Mid-market cities
Smart-city signage that fits the budget.
For the 1,000+ cities priced out of legacy kiosk programs. No capital cost.
Parks & campuses
No electrical work in protected landscapes.
Quad-by-quad campus signage, park information, conservation-area wayfinding.
Retail real estate
Make the sidewalk part of the property.
For mall operators, lifestyle centers, and high-street landlords.
Civic communications
The neighborhood news feed, made real.
Schedules, alerts, polls, public-health updates, civic events.
Events & pop-ups
Stand up a corridor, then take it down.
Festivals, conferences, civic events. Repositionable signs deploy for a weekend.
Soofa vs wired DOOH
Why "solar-native" is a category, not a feature.
Wired DOOH was built around the substation. Soofa was built around the sidewalk. The deployment math is fundamentally different.
| Wired DOOH | Soofa | |
|---|---|---|
| Power | Grid tie-in required | 100% solar with battery backup |
| Site preparation | Trenching, conduit, utility coordination | Four bolts into existing concrete |
| Time from approval to live | 6–12 months | 2–6 weeks |
| Installation window | Multi-day construction project | 30 minutes |
| Repositionable | No — permanent footprint | Yes — movable in 45 minutes |
| Operating carbon | Grid-rate emissions | Net zero, audit-ready |
| Permitting class | Outdoor signage / construction | Street furniture in most jurisdictions |
| Programmatic inventory | Often direct-only | Live on Vistar, Place Exchange, Broadsign |
The hardware
Two signs. One platform. Same install.
Both sit on the same software stack, run on the same solar system, and install with the same four bolts. Pick the format that fits the corridor.
75-inch full-color, zero-carbon street kiosk.
The flagship. DOOH-grade ad surface, solar-powered, zero-emission, programmatic out of the box. Reservable now for Q3 2025 markets.
Display
75" full color, front-lit
Power
100% solar + battery
Connectivity
LTE up to 500 mbps
Install
30 minutes, four bolts
42-inch e-paper community board.
The original. Live in 40+ markets. Ultra-low-power, sensor-equipped, ideal for hyperlocal community messaging at neighborhood scale.
Display
42" e-paper, sunlight-readable
Power
100% solar + battery
Sensors
MAC + BLE foot-traffic
Install
Under one hour
Get started