Launched out of MIT in Cambridge, Massachusetts.
About
Founded at MIT. Headquartered in Cambridge.
Soofa was launched in 2014 to bring innovative technology and design to cities. We're a passionate team of engineers, designers, and operators building solar-native infrastructure that helps cities and brands talk to the same audience on the same surface.
Faneuil Hall · Boston 
The team · activation 
St. Mary's · newsfeed By the numbers
A real company, real network.
Across the United States — the largest solar-native sidewalk media network.
100% solar across the entire network. Audit-ready ESG reporting.
Solar e-paper deployment, sensor-aggregated foot-traffic, integrated CMS.
Mission
Make every city smart, social, and sustainable.
The network is the medium. Solar is the constraint that makes the model work. We start with the constraint — only deploy where the sun reaches — and design around it. The result is hardware that goes places legacy DOOH can't, software that runs paid media and community content on the same surface, and a deployment model that scales to 1,000+ U.S. cities, not just the top 30 metros.
We're MIT- and women-founded, committed to diverse voices in the tech world and an inclusive work environment.
Leadership
Built by a team that ships.
[Founder Name]
Co-Founder & CEO
JF
Jutta Friedrichs
Co-Founder & VP, Operations
PS
Patty Swingle
Operations
JS
Jana Stewart
Customer Success, Cities
Headquartered in Cambridge
1299 Cambridge Street, Cambridge MA.
Two miles from MIT's main campus. The Cambridge office is where engineering, ops, and customer success ship from. Manufacturing, install logistics, and field ops run from a separate facility.
Cambridge, MA · HQ Investors & advisors
Backed by Boston's best.
Seed and Series A backed by Boston-area venture capital and angels. Advisory board drawn from the OOH industry's leadership.
- David Krupp · CEO Americas, Billups
- Billy Farina · Former President, National Platforms at Cox Media
- Mike Dee · President, Sports at Audacy
- Mike Regan · CEO, Pacific Compass Ventures