E-paper, sunlight-readable. Refreshes on schedule, ultra-low power draw.
Product · Soofa Sign · Already live
The 42-inch e-paper community board.
The original. Live in 40+ markets. Ultra-low-power, sensor-equipped, sunlight-readable. The most-deployed solar-native sign on U.S. sidewalks.
St. Mary's · newsfeed 
Eastvale · public spaces 
East Atlanta · events 40+ markets St. Mary's · newsfeed The original solar-native sign
The neighborhood news feed, already in your city.
Soofa Sign is the e-paper community board that runs the network today. Sunlight-readable in any weather, ultra-low-power so it draws less than a porch light. Built for hyperlocal community messaging at neighborhood scale, with optional ad slots for local businesses and brands.
- Display
- 42-inch e-paper
- Power
- 100% solar + battery
- Sensors
- MAC + BLE foot-traffic
- Install
- Under one hour
Core specs
What's inside.
100% solar with battery backup. Lower power profile than ZerOOH.
Foot-traffic measurement built in. Powers the Pedestrian Trend Tracker.
Reliable real-time publishing and monitoring.
Four bolts into existing concrete. No trenching, no conduit.
Live across the United States. Network footprint as of 2025.
The neighborhood news feed
What's on the screen.
The e-paper surface refreshes on schedule with the content the city, the BID, and the Soofa CMS publish. Six content types ride alongside the LocalSpot ad slots.
Tonight, this weekend, this month.
Local event listings curated by city or BID staff. Concert nights, farmers markets, community festivals.
"East Atlanta Strut · Sept 22 · 11am-9pm"
When the next bus is coming.
Real-time public transit, bike-share, and micro-mobility info pulled from city APIs.
"Bus 39 · 4 min · Forest Hills"
Civic input on the sidewalk.
Weekly polls and budget questions. Brookline used these to shape sidewalk priorities.
"How would you invest $43M in Brookline?"
What residents need to know.
Weather alerts, air-quality notices, public-health updates, parking advisories.
LocalSpot for neighborhood businesses.
Templated free or low-cost ad slots reserved for community businesses. Live in days at corridor scale.
"Lee's Burger · Order ahead"
Local artists, curated rotations.
Open call for creators in every Soofa market. Selected work runs alongside ads and community content.
Pedestrian Trend Tracker
Foot-traffic data, included.
Every Soofa Sign carries MAC + BLE sensors. Foot-traffic analytics per corridor are surfaced through an on-demand dashboard. Used by 12+ municipalities for sidewalk redesigns and by retail real estate for lease underwriting.
Pedestrian Trend Tracker · 12+ municipalities ZerOOH vs Soofa Sign
One platform. Two formats. Pick the one that fits the corridor.
| ZerOOH (75-inch) | Soofa Sign (42-inch) | |
|---|---|---|
| Display | 75-inch full color, front-lit | 42-inch e-paper, sunlight-readable |
| Power profile | Solar + battery backup | Solar + battery (lower draw) |
| Best for | DOOH-grade ad surface | Community content + light advertising |
| Install | 30 minutes, four bolts | Under one hour, four bolts |
| Refresh | Real-time / programmatic | Scheduled (every few minutes) |
| Sensors | MAC + BLE | MAC + BLE |
| Markets live | Available now | 40+ already deployed |
Where Soofa Sign fits
Six corridor types.
Civic communications
Community messaging at the sidewalk.
Schedules, alerts, polls, public-health updates, civic events.
Public spaces
Parks, plazas, pedestrian-priority streets.
No electrical work in protected landscapes.
Retail real estate
Lifestyle centers and high streets.
Tenant promotion + community content + ad revenue.
Events & pop-ups
Festival corridors and activations.
Repositionable in 45 minutes between sites.