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Brookline used Pedestrian Trend Tracker to redesign Coolidge Corner
+22%
Foot-traffic increase, post-redesign
2
Months from inquiry to live data
8
Soofa Signs in network
The challenge
Brookline’s Coolidge Corner needed a sidewalk redesign to support increased pedestrian volume from new transit access. The town wanted corridor-level foot-traffic data without a multi-month consulting engagement.
The solution
Eight Soofa Signs were already live across Brookline. The Pedestrian Trend Tracker dashboard surfaced hour-by-hour, day-of-week pedestrian patterns by sign location — without additional sensors, capital cost, or installation.
The result
Twenty-two percent foot-traffic increase in the redesigned corridor in the six months following implementation. Town now uses Soofa data as a baseline for ongoing public-realm decisions.
We had the data we needed to make a case for sidewalk priority changes — without commissioning a six-figure consulting study.
[Director of Public Realm — quote pending]Town of Brookline