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Sustainable advertising trends of 2025
ESG-mandated ad budgets are real. Here's how net-zero attribution works on Soofa.
The shift
CSRD reporting in Europe and California’s SB 253 / SB 261 in the U.S. are pushing brands to disclose Scope 3 emissions — including media spend. Net-zero ad inventory is no longer a nice-to-have.
How Soofa fits
100% solar operations across the entire network. Every impression is delivered with zero operational carbon and audit-ready attribution. Media buys roll up cleanly into ESG reports.
What’s next
Quarterly carbon-disclosure reports for all advertiser accounts, methodology aligned with the Greenhouse Gas Protocol.